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Arrange market research

"Knowing the market is the key to success." When you initiate market research, you're trying to learn more about your customers, competitors and the market. This helps you make informed business decisions and improve your products or services.

Benchmarking

Benchmarking

Benchmarking is a method of comparing your company's performance with the best in the industry to identify areas for improvement. In this guide, you'll learn how to implement benchmarking in your organization.
Ethnographic research

Ethnographic research

Ethnographic research is a qualitative method that aims to understand cultural phenomena. In this guide you will learn how to apply this method in market research.
Experimentelles Design

Experimentelles Design

Experimental design in market research helps to test and measure the effects of different variables. This guide shows you how to initiate such a design for your market research.
Focus groups

Focus groups

Focus groups are an important tool in market research. In this guide, you'll learn how to conduct effective focus groups and analyze the results.
Konjoint-Analysis

Konjoint-Analysis

Conjoint analysis is a complex market research method that helps to understand customer preferences. In this guide, we'll show you how to conduct a conjoint analysis in just a few steps.
Market segmentation analysis

Market segmentation analysis

Market segmentation analysis is a key process in market research that helps identify and understand target audiences. In this guide, you'll learn how to conduct a market segmentation analysis in 8 easy steps.
Mystery Shopping

Mystery Shopping

Mystery Shopping is an effective method of market research that simulates customer perspective. Here is a simple guide to introduce mystery shopping in your company.
Online analysis tools and web analytics

Online analysis tools and web analytics

In this post, I explain how you can use online analytics tools and web analytics from the book "Web Analytics 2.0" to conduct effective market research.
Panel studies

Panel studies

Panel studies are an important part of market research. They help companies to better understand the behavior of their customers and identify trends.
PESTEL analysis (marketing)

PESTEL analysis (marketing)

The PESTEL analysis is a helpful tool to analyze the macro environment of a business. It helps you identify external factors that could affect your business.
Product tests

Product tests

In this guide you will learn how to conduct market research through product testing. You will learn how to proceed from planning to conducting and evaluating product tests.
Surveys and questionnaires

Surveys and questionnaires

In this guide you will learn how to initiate surveys and questionnaires for market research. This method will help you gather valuable data for your marketing strategy.
SWOT analysis (market research)

SWOT analysis (market research)

A SWOT analysis is an effective tool for market research. It helps companies identify their strengths, weaknesses, opportunities and threats.
Tiefeninterviews

Tiefeninterviews

In-depth interviews are a qualitative method of market research that provides detailed insights into respondents' opinions and attitudes. In this guide, you'll learn how to arrange and conduct an effective in-depth interview.