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Viral marketing

Viral marketing

Viral marketing can increase brand awareness exponentially. Learn how to apply the strategies from the book Contagious: How to Build Word of Mouth in the Digital Age.

🎯 Define your goal

Before you start viral marketing, you need to clearly define your goal. Do you want to increase brand awareness? Or is it more about specific product sales? Your goal will determine the type of message you want to spread. For example, if you want to increase brand awareness, your message might be, "Our brand stands for quality and trust."

📚 Use the STEPPS method.

In the book "Contagious," Jonah Berger introduces the STEPPS method. STEPPS stands for Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. Each of these factors can help your message go viral. For example, an emotional story about the founding of your brand could create social capital and serve as a trigger to increase brand awareness.

💡 Create creative content

Creative and unique content is key to viral marketing. Think about the type of content that would appeal to your target audience. Maybe a funny video or an informative blog post? Remember that the content should always have a practical use. For example, a blog post with tips on how to solve a problem that many of your customers have could go viral and increase brand awareness.

🚀 Use social media

Social media is a powerful tool for viral marketing. Use platforms like Facebook, Instagram, Twitter and LinkedIn to share and spread your content. Remember that each platform has its own specifics. For example, on Instagram you could share a beautiful picture of your product, while on LinkedIn you could post an informative article.

🔄 Ask to share

A simple but often overlooked strategy in viral marketing is to simply ask people to share. At the end of your blog post or video, you could say, "If you liked this post, please share it with your friends!" You could also offer incentives for sharing, such as a discount on your product.

📈 Track your results.

After you've launched your viral marketing campaign, it's important to track the results. How many people shared your post? How many new followers did you gain on social media? This information can help you adjust your strategy and make it even more effective.

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