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SCQA method

SCQA method

The SCQA method is an effective tool for making presentations clear and convincing. It helps you to convey your message in a structured and focused way.

📚 Understanding what SCQA is

SCQA stands for Situation, Complication, Question and Answer. It is a method that helps you structure your presentations logically and persuasively. Think of SCQA as a framework that you fill with content. You start by presenting the current situation (S), then move on to the problems or challenges (C), ask the key questions (Q), and finally offer answers or solutions (A).

🧩 Presenting the situation

Start your presentation with a clear presentation of the current situation. This is the context in which your audience can place the information that follows. For example, "Our company has experienced steady growth of 5% per year for the past three years."

🚧 Pointing out the complication.

After you've presented the situation, it's time to present the complication, which is the problem or challenge. For example, "Despite our steady growth, we've seen a decline in customer satisfaction over the last six months."

❓ Ask the question

Now ask the question that results from the complication. This question should prompt your audience to think about possible solutions. For example, "How can we improve customer satisfaction while maintaining our growth?"

💡 Giving the answer.

Finally, you present the answer to the question posed. This is the highlight of your presentation and should be clear and compelling. For example, "We can improve customer satisfaction and maintain growth by hiring a new customer service team and investing in better training for our employees."

🔄 Practice and get feedback.

After you've created your presentation using the SCQA method, it's important to practice it and get feedback. Present it to colleagues or friends and ask for their honest opinion. This way you can make sure that your message comes across clearly and convincingly.

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