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Scenario analysis

Scenario analysis

A scenario analysis helps you make better decisions by showing possible future scenarios. In this guide you will learn how to perform a scenario analysis.

📚 Understanding what a scenario analysis is

A scenario analysis is a method for predicting possible future scenarios. It helps you make better decisions by showing you what might happen if you make certain decisions. Before you start scenario analysis, you need to understand what it is and how it works.

🎯 Determine your central theme.

Your central theme is what you want to analyze. It could be a specific market, product or service. Determine your central topic and make sure it is clearly defined.

🕵️‍♂️ Gather relevant information

Gather as much information as possible about your central topic. This can include market analysis, competitive analysis and customer feedback. The more information you have, the more accurate your scenario analysis will be.

🧩 Identify key factors

Key factors are the factors that have the greatest impact on your central theme. They could be technological trends, political developments or socio-economic factors. Identify these key factors and analyze how they might develop in the future.

🖼️ Develop possible scenarios

Based on the key factors and the information you have gathered, create possible scenarios. These scenarios should be realistic and cover different possible developments.

📊 Evaluation of scenarios

Evaluate each scenario based on its likelihood and impact on your central theme. This will help you prioritize the scenarios and decide which ones to explore further.

🔄 Review and update your scenarios.

The future is uncertain and constantly changing. Therefore, it is important that you regularly review and update your scenarios. This way you ensure that they are always current and relevant.

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