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Focus groups

Focus groups

Focus groups are an important tool in market research. In this guide, you'll learn how to conduct effective focus groups and analyze the results.

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🎯 Define the goal of the focus group

Before you host a focus group, you need to clearly define the goal of your study. What do you want to find out? For example, you might want to find out how customers react to a new product or what improvements they would make to your service.

🧑‍🤝‍🧑 Select participants

The selection of participants is a crucial step. You should select a representative group of people who match your target market. For example, if you are selling a product for young mothers, you should have young mothers in your focus group.

📝 Create a guide

A guide will help you direct the conversation in the focus group. You should prepare questions that will help you achieve your goals. For example, you could ask, "How do you feel when you use our product?" or "What would you improve about our product?".

🎥 Conduct focus group

When conducting the focus group, it is important to create an open and inviting atmosphere. You should encourage participants to share their opinions and experiences. It may be helpful to record the session to make sure you don't miss any important information.

📊 Analyze results

After the focus group, you should carefully analyze the results. What did the participants say? Are there common themes or opinions? This information can help you improve your products or services.

🔄 Integrate feedback

The last step is to integrate the feedback from the focus group into your business strategy. You may need to adjust your product or change your marketing strategy. Remember that the goal of the focus group is to improve your business.

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