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Strategic Market Research: A Guide to Conducting Research that Drives Businesses

✍️ Anne E. Beall

In Strategic Market Research: A Guide to Conducting Research that Drives Businesses, you'll learn how to conduct effective market research. You'll get a step-by-step guide to collecting, analyzing, and interpreting data. The book shows you how to ask the right questions to get valuable information and how to use that information to make strategic business decisions. You'll also learn how to present the results of your research to persuade others in your organization. This way, you'll be able to drive your business forward and succeed.

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Information about the book (Google Books)
Author: Anne E. Beall (Open Library)
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