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Marketing Research

✍️ A. Parasuraman, Dhruv Grewal, R. Krishnan

In Marketing Research, you'll learn how to conduct market research. You'll learn how to collect, analyze and interpret data to make informed marketing decisions. You'll learn about different research methods, such as surveys, interviews, and observational studies. You'll understand how to test hypotheses and perform statistical analysis. You'll also learn how to present research findings and how to use them to improve your marketing strategies. You'll become familiar with the ethical aspects of market research and learn how to handle sensitive data responsibly.

Relevant Clueties

Benchmarking

Benchmarking

Benchmarking is a method of comparing your company's performance with the best in the industry to identify areas for improvement. In this guide, you'll learn how to implement benchmarking in your organization.
Ethnographic research

Ethnographic research

Ethnographic research is a qualitative method that aims to understand cultural phenomena. In this guide you will learn how to apply this method in market research.
Experimentelles Design

Experimentelles Design

Experimental design in market research helps to test and measure the effects of different variables. This guide shows you how to initiate such a design for your market research.
Focus groups

Focus groups

Focus groups are an important tool in market research. In this guide, you'll learn how to conduct effective focus groups and analyze the results.
Konjoint-Analysis

Konjoint-Analysis

Conjoint analysis is a complex market research method that helps to understand customer preferences. In this guide, we'll show you how to conduct a conjoint analysis in just a few steps.
Market segmentation analysis

Market segmentation analysis

Market segmentation analysis is a key process in market research that helps identify and understand target audiences. In this guide, you'll learn how to conduct a market segmentation analysis in 8 easy steps.
Panel studies

Panel studies

Panel studies are an important part of market research. They help companies to better understand the behavior of their customers and identify trends.
Product tests

Product tests

In this guide you will learn how to conduct market research through product testing. You will learn how to proceed from planning to conducting and evaluating product tests.
Surveys and questionnaires

Surveys and questionnaires

In this guide you will learn how to initiate surveys and questionnaires for market research. This method will help you gather valuable data for your marketing strategy.
Tiefeninterviews

Tiefeninterviews

In-depth interviews are a qualitative method of market research that provides detailed insights into respondents' opinions and attitudes. In this guide, you'll learn how to arrange and conduct an effective in-depth interview.
Information about the book (Google Books)
Author: A. Parasuraman (Open Library)
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Author: Dhruv Grewal (Open Library)
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Author: R. Krishnan (Open Library)
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