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Made to Stick: Why Some Ideas Survive and Others Die

✍️ Chip Heath, Dan Heath

In Made to Stick, you'll learn why some ideas stick and others are forgotten. The authors, Chip and Dan Heath, explain six principles that make an idea sticky: Simplicity, Unexpectedness, Concreteness, Credibility, Emotion, and Stories. They'll show you how to apply these principles to your communications to better convey your ideas and leave a lasting impression on your audience. You'll learn how to simplify and present complex information in a memorable way that engages and inspires your audience.

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Information about the book (Google Books)
Author: Chip Heath (Open Library)
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Author: Dan Heath (Open Library)
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