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Contagious: How to Build Word of Mouth in the Digital Age

✍️ Jonah Berger

In Contagious: How to Build Word of Mouth in the Digital Age, you'll learn how ideas and products go viral. Author Jonah Berger explains that it's not just luck, but six principles behind it: social currency, triggers, emotion, public visibility, practical benefits, and stories. You'll learn how to use these principles to get the word out about your own ideas and products. Berger also shows that word of mouth is particularly effective not only in person, but also online.

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Information about the book (Google Books)
Author: Jonah Berger (Open Library)
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